For visualising my work in a public space, I felt that the billboard format was very appropriate. Firstly, with this piece of work, (which is a film exploring the housing crisis in London, and spaces that have a sense of abandonment and neglect) to play it on a large billboard like this over a very built up, modern area of London would work really well. The sound isn’t vital to the narrative of the film, so the sounds of the city blocking that out wouldn’t be a problem, and if anything would add more atmosphere for the images. There would also be a really interesting visual and economic contrast, which plays well with the political themes of the work. The audience of this particular piece of work is adults, as they are more likely to understand the social-economic themes, therefore placing it in a financial district rather than a suburban area near schools for example, would be more successful.

The piece of work was created after lockdown, and it a direct response the all of the things we are experiencing right now, but in a light-hearted way. Therefore, the audience is for everyone, as everyone in the world can relate the sequence of information in the illustration. The bright colours and simple drawings are suited to children, but the humour is suited to adults. The context of the safety instruction card would associate this with airports, so it could be placed in a terminal somewhere. However, I think that this would work just as well near train stations or bus stations, as a fun, colourful way of providing important government advice, without it feeling too catastrophic.

This piece of work explores the concept that many people in Scotland feel neglected, ignored and like they don’t have a political voice. When I saw the image provided of the two billboards side by side, I thought this would work really nicely for a couple of the images from this photographic series. Placing more than one of these images is important as I think it adds more context. I like the audience is confronted with the images before they go up the stairs. There’s isn’t any obvious text on the images until you look closer at the writing on the tartan, so it draws the audience in. I think that children walking past would appreciate the visual aspect, whereas older people would be more curious about the message, which is hinted at with the iconography of the tartan fabric and stereotypical red hair.